Last month, we publicly announced the rebranded name of our three credit unions (Anheuser-Busch Employees’ Credit Union, American Eagle Credit Union, and Purina Credit Union) as Together Credit Union.

After a lot of research, we realized that by operating under three different names (with two of those names tied to specific companies, both members and non-members were confused about who could join the credit union.

Looking at the whole picture, it because clear that in order to fulfill our mission, reach more people and provide the best return to our members, we needed to simplify into one name.

“We are proud of the rich history associated with our three brand names. However, we are competing in a market where several industry competitors and non-industry businesses had similar names. Our research indicates that migrating to a new, single branch name will improve consumer recognition and reduces field of membership confusion.”
-Bob McKay, President/CEO

Our new logo was presented to the public on Friday, November 1st, 2019. We updated our branches and made the official move to Together Credit Union on Tuesday, November 12th, 2019.

What do our employees think of the new name?

Change isn’t always easy. Many of our employees are also long-time members of the credit union, while some have just started their journey at the credit union. So we collected a variety of responses—here’s what some of them had to say.

“I love the new direction the Credit Union is going with our name change. It’s really pushing us toward the future while removing the confusion about who we are. We are at heart all three brands, but now we can come together as a single brand with the same great purpose.” –Angelina Lovell, Lynch Street

“I was a bit hesitant when I first heard what the new name of the Credit Union would be. However, after learning why the name is now Together Credit Union, it made sense to me and made me feel like there was real thought put into what we do and who we represent. I’m excited to see how the Credit Union continues to evolve.” –Chris Martin, Contact Center

“I’ve been a part of a lot of changes—including names of the Credit Union—over my 37 years here, so I have the outlook as ‘go with the flow’. Every change brings other opportunities within my current position. Together Credit Union is right on what we are about and how we address member relationships. The name means, ‘Together, we can handle anything that comes our way!”—Linda Rosso, Barrett Station/JeffCo

“To be honest, initially I was a little hesitant hearing our new name. A little back story—I’ve been a member since I was a little girl because my grandpa worked for AB, so I was eligible to join through him. ABECU has been a big part of my family’s lives through the years, so hearing that it would be changing was difficult.

Now that I’ve had the opportunity to hear that Together honors our roots as it was taken directly from mission statements of Anheuser-Busch and Purina, I’m more than excited about what this means for our company. We all can come together to assist members just like we have done for 80 years, but now we can do it with our one goal in mind—helping our members achieve their financial goals and dreams. It’s a chance to move forward in unity and solidarity. And personally, I love it!” –Lorna Adams, Human Resources

“Our name change has gone through a lot of stepping stones and I’m so proud of our end result. Together Credit Union is like a breath of fresh air; never forgetting our past, yet all about the future!

For 38 years, even through the ups and downs of my career, I never doubted that we could be more and do more and here we are, Together Credit Union! We are a Credit Union that should always strive for excellent service to our members and each other, never settle for anything less and for this I’ll always be proud.” –Cindy Helmkamp, Marketing

“I’m excited about the name change! It gives us a single brand name to tell our story of how we are with you, Together, throughout all the different stages of our member’s lives!” –Dave Tate, Operations

“I am excited about the new name change and also the message that it sends out to the community. The new slogan: “Helping people live their best life” is going to help us describe who we are and what we do. All three brands are all coming TOGETHER and I love it!” -Tony Dohrman